The Problem
A wellness company needed a landing page that could both educate prospects and drive conversions. They were testing our internal approach against an external agency's work.
A wellness company needed a landing page that could both educate prospects and drive conversions. They were testing our internal approach against an external agency's work.
We focused on user needs over visual flourishes - clear navigation, straightforward journey mapping, and reducing friction in the conversion flow. The external agency went heavy on brand styling; we prioritized usability.
Simplified user flow that matched how people actually wanted to engage:
Head-to-head testing over one month:
When users can accomplish their goals easily, they convert better. The agency focused on looking impressive; We focused on removing barriers. Sometimes the best design is the one users don't have to think about.
